When the Buick Riviera debuted on October 4, 1962, as a 1963 model, it wasn't just a new car — it was a bold statement. Designed to take on the popular Ford Thunderbird in the burgeoning personal luxury car market, the Riviera introduced a distinctively elegant and sporty persona to the Buick brand. With its clean Coke-bottle styling, refined performance, and luxurious four-seat cabin, the Riviera redefined what it meant to drive a premium American coupe.
Read more
1963 Buick Riviera – Personal Luxury at its Finest
