The "Coke bottle" design, characterized by its curvaceous body that mimics the silhouette of a classic glass Coca-Cola bottle, stands as a testament to the golden age of American automotive design.
The 1960s and 1970s were transformative decades for the automotive world. The post-WWII boom had led to the birth of a new era of car design, and designers were pushing the boundaries of what was possible in terms of style, innovation, and performance.
Held on Saturday, August 17, 2024 towards the end of Monterey Car Week, Concorso Italiano celebrates all things Italian, especially pertaining to Italian automobiles and the Italian way of life. For 2024 as with in many other years of the Concorso, non-Italian marques were also invited to attend.